Accomplish-It-Yourself Search Engine Optimization - Boost Your Pay Per Click Returns By Use Of Keyword Experimentation
Ranking high in Google's search results can have a phenomenal impact on the success of your business.
You can either contract for the all-knowingness of a Search Engine Optimization company, or if you have the time, there are some changes you can accomplish to your website yourself.
Keyword Research
What keywords do you contemplate your customers would type in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more, likely to be what your customers are looking for.
Chronicle down as many as you can have an inkling of. Brainstorm with your team. Call to mind additional words. Consider geographical phrases if they are important to your customer (e.g. "house cleaning Hornsby"). Also, get some ideas from your competitors' websites. Try to make a list of 20-30 keyword phrases.
Elect the two keyword phrases you anticipate would be searched for the most. But also bear in mind, the more contention there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword "insurance", you have a absolutely long process ahead. So try your utmost to select two keyword phrases that are the most pertinent to you business but that are not vague nor competitive. It's a good idea to have 2 or 3 words in each phrase (e.g. "wedding catering services")
Once you've chosen your two most suitable keyword phrases the next step shows you how to affect some changes to your home page.
Web Copy
Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your web page to convince Google that your content is extraordinarily relevant to those keywords. The more commanding they are, the better. (Keep in mind that as crucial as search engines are, customers come first, so make absolutely sure your copy also reads well.)
Here's how you can increase each keyword's prominence:
• Place your keywords in headings, preferably at the beginning of the heading;
• Include keywords near the beginning of the page;
• Bold or italicize keywords where appropriate;
• Instead of having a link to additional page that says "Click here to read more ", rehash it to include your keywords, e.g. ppc,Keyword Research,optimization
An important tip is to also include these keywords in your HTML "title tag". Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you're unsure how.
Once you have fine-tuned your home page, consider adding new content, such as comprehensive descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").
It's also good to bear in mind that search engines can only read text, not pictures. Often web developers entrench words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
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